Monday, June 25, 2012

Matt Keats and Establishing Keats in El Paso


When you expand your business into a new community there are any number of challenges. First and foremost, you have to bring with you an amazing product or service that will add to an already existing business environment.  However, just having the best of something will not guarantee success; it is important that you connect with your new surroundings on a personal level.

When our own Matt Keats created Keats Southwest in the summer of 1994, he was faced with a unique challenge: bring a historically Midwestern business to the great city of El Paso, Texas. We could try and tell the story of how Matt successfully made the transition, but instead we think it would be better if we let Matt share his truly unique insights. Enjoy!


Wednesday, June 13, 2012

Fishin’ with Keats


Despite a few stops and starts and some springtime snowstorms, it’s about that time of year again to get out the old fishing rod and tackle box. Nothing is more relaxing (or for that matter, frustrating) than spending a day on the water and putting a hook in the water. At Keats, we are no different. Quite a few of us have used our vacation and weekend time trying to catch the “big one”! 

That’s why everyone at Keats was thrilled when a big name in the recreational fishing industry came to us with an exciting and challenging project. The client wanted to produce something called a “speed clip” which was to be attached to their custom fishing rods. This unique clip was designed to replace the swivel on the rod, and it would allow users to quickly change the type of lure they were using without a great deal of effort.

Working closely with the client, we were able to apply our state-of-the-art four-slide technology to manufacture the clip.  Thanks to our years of experience and highly trained staff, we were able to turn what was an expensive and difficult to produce multi part assembly into a one-piece assembly that saved both money and time.  The best part is that the customer was so pleased he has been relying exclusively on Keats to produce his speed clips for most of the last decade.

While not everyone can fully appreciate how great it is to be able to change lures quickly while in the middle of a long day of fishing, they can appreciate the high quality work, the amazing customer service, and the cost-effectiveness that comes with everything we create.